It’s well known that The Avengers holds the biggest domestic opening weekend in history with $207.4 million. They have held this record since 2012 and no one has ever come close, until now. Jurassic World dominated the box office this weekend, shattering both global and domestic records. Entertainment Weekly reported that as of Monday June 15th, Jurassic World has grossed $208.8 million! That beats out The Avengers previously held record by just $1.4 million!
Everyone expected the film to do well, but I don’t think anyone expected it to do this well. Marvel films are notorious for setting unbreakable box office records. Three Marvel films held the top domestic opening weekend record: The Avengers, Avengers: Age of Ultron, and Iron Man 3. Now the Jurassic Park franchise can say that they beat the unbeatable and that they now hold the record for biggest opening weekend in history!
So, how did they do it? I think they had a few strengths in their favor: It’s the forth installment in a billion dollar franchise. It’s about a genetically modified super dinosaur called the ‘Indominus Rex’. It takes place not on Isla Sorna, like Jurassic 2 and 3, but on Isla Nublar, the original island from Jurassic Park. It takes place on the same site as the original park, now renamed Jurassic World, and it features Guardians of the Galaxy‘s Star Lord himself, Chris Pratt. If all these things combined with a global marketing campaign, a June release date, and the backing of Steven Speilberg himself, it’s quite clear why this film did so well. Marvel’s president Kevin Feige even tweeted out a poster in congratulations to the cast and producers.
— Kevin Feige (@Kevfeige) June 16, 2015
At least Marvel studios has a sense of humor after losing it’s top spot 😉
Have you seen Jurassic World? Does it deserve the hype? Let us know in the comments below!